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Pivotal - working in new disease areas

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Its September already! ‘Pivotal’ Medical Communications (21/09/12)
We hope all our friends and colleagues have had a good summer – the wonderful British weather apart! I am pleased to say that it has been a very busy one for Pivotal 4pharma, being involved in several key projects that have delivered over the summer, or will deliver in the next couple of months. We have continued to win projects working directly with Pharma, or supporting Med Comms agencies on both short-term and longer-term projects.

Very pleasingly for us, the projects have come in new disease areas, thus enabling us to continue to extend our expertise beyond the breast cancer area where we originally set out, and reflecting the new positioning of the Pivotal 4pharma service offers as mentioned in our previous blog.

In fact Pivotal 4pharma have now completed several projects outside of the oncology area, namely several projects supporting a KOL mapping agency, that have involved interviewing international physician experts in the rheumatoid arthritis and hepatitis C disease areas.

On the oncology side, we have been working with a Pharma company in the metastatic colorectal cancer disease area. This project involved the development of a comprehensive ‘Q and A’ databank to provide a resource to support the sales force in the launch stage of a new treatment for metastatic colorectal cancer. Not only did this project give us the opportunity to work with a dynamic pharma team, delivering the project to tight deadlines to support launch, it gave us a great insight into the colorectal cancer disease area and the different approaches available to help counter this terrible disease.

As existing projects deliver, we continue to seek new business, as always happy to consider projects of any size and scope, one-off or longer-term, or those that require delivering at very short notice. We are able to offer support in all the areas identified in our website. If you would like to discuss potential new projects, or find out more about the services offered by Pivotal 4pharma, do not hesitate to contact us.

Tim Sheldon
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Pivotal 4pharma provides strategic and tactical medical communications and marketing expertise.