medical communications and marketing expertise

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Pivotal 4pharma Work

We’ve worked for lots of different clients in the pharma industry.

Since Pivotal 4pharma was established in 2009, we have worked with many different clients on a diverse range of projects, some of which are listed below. These projects (large and small) reflect the broad skills and knowledge base of Pivotal 4pharma.

Organisation, programme development and facilitation of a Payer Advisory Board related to new treatment for management of peripheral neuropathic pain.

Organisation, programme development and facilitation of a Pharma Company Key Value Message prioritisation workshop.

Programme development and faculty management of Satellite Symposia in the Paediatric Anaesthesia area.

Supporting an International Pharma company from a strategic perspective with respect to proposing new Value Propositions and Value Messages for several Core Value Dossiers (CVD) across different disease areas – prostate cancer, peripheral neuropathic pain, clostridium difficile infections (CDI) and overactive bladder.

Support of approximately 40 Global Key Opinion Leader mapping projects, through detailed interviews with therapy area medical experts, generation and analyses of project data and the summarising/presentation of key findings to Pharmaceutical brand teams. A broad range of therapy areas:

    Oncology - lung, gastric, breast, bladder, glioblastoma, GEP-NET, lung-NET, carcinoid syndrome, acute myeloid leukaemia (AML)

    Immuno-oncology - squamous cell head & neck cancer, pancreatic cancer, non-small cell lung cancer (NSCLC), small cell lung cancer (SCLC), bladder cancer, mesothelioma

    Immunology - rheumatoid arthritis, psoriasis, inflammatory bowel disease

    Lung - idiopathic pulmonary fibrosis (IPF), chronic obstructive pulmonary disease, asthma, inhalation devices

    Cardiovascular – acute heart failure, ACEi-Induced angioedema, cardiovascular risk, systemic sclerosis

    Other - hepatitis C, adult and paediatric ADHD, biosimilars, hypothyroidism, lower urinary tract symptoms and benign prostatic hyperplasia/hypertrophy, short bowel syndrome, Alzheimer’s disease and access to medicines in the emergency medicine area.

Supporting medical education and advertising agencies in putting together pitches for new breast cancer business

Providing strategic guidance to a major pharma company on the design of a phase III breast cancer trial, with emphasis on appropriate inclusion and exclusion criteria

Detail aid and objection handler development for a device designed to reduce chemotherapy-induced hair-loss

Development of copy and brand messaging for exhibition stands

Development of technical content and copy for the re-launch of two breast cancer web-sites

Update and development of new medical information ‘Question and Answer’ documents for several oncology products

On behalf of a Key Opinion Leader, led the project team delivering a breast cancer treatment think-tank, including faculty selection and programme development.

Detailed literature review, data analysis and final report on the chemotherapy treatments in the current breast cancer market.

Development of a programme and strategy for delivering a publications scientific statements workshop

Detailed literature reviews, gap analyses and final reports related to ‘markers’ for early detection of lung cancer and breast cancer recurrence


“Knowledge in the breast cancer area is second to none.”

Professor Anthony Howell
Pivotal 4pharma provides strategic and tactical medical communications and marketing expertise.